BRAND STRATEGY
COPYWRITING
LIFE & STYLE
Viktoria & Woods
The Need
Elevated brand messaging, product copy, and a comprehensive TOV kit to guide the high-end label through its 20 year anniversary comms.
The Approach
Working closely with the in-house marketing team and founder Margie Woods, I created a suite of brand messaging and copy to be used across owned, earned and bought channels throughout the entire 20th anniversary year.
The Result
➔ Viktoria & Woods' AFW debut reached over 33,000 influential media and fashion personalities and achieved coverage in top tier publications like Harper’s Bazaar.
➔ Their campaign creative was seen by over 220,000 owned followers across social media and an estimated 1 million+ through advertising.
➔ Customers who bought special edition 20th anniversary items received exclusive messaging that reinforced the brand’s legacy of elevated elegance and conscious evolution.
