Working closely with the in-house marketing team and Synergie Skin founder, I developed copy that positioned the brand as premium, customer-driven, and science-based, keeping language clear and approachable to resonate with consumers. We established a consistent tone of voice that optimised the website for conversions, and crafted social media copy that engaged both new and existing audiences. The strategy focused on simplifying complex skincare science while maintaining a sense of luxury and credibility.