You’re here because you have a big idea.

I’m here because words can make or break it.

It’s tough out there – and loud. If you want your people to hear you, you need a strong voice and crystal-clear message. But if you want them to feel you, you need human-to-human, personality-driven copy that not only speaks to their needs but satisfies them.

Ready to make yours count, without compromise?
Please, let me be of service.

Brand Strategy Copywriting Feature Writing & Editorial Talent Work & Photography Coaching & Courses

Brand Strategy

The bedrock of all communication. Without a solid brand foundation, nothing else can take shape. I’ll help you establish clear messaging, a distinct voice, and a value-driven strategy that gives your business structure and direction – tailored to your unique needs.

➔ Brand positioning 
➔ Key messaging framework
➔ Campaign and content strategy
➔ Tone of voice guide
➔ Workshops & consulting

Copywriting

Words that work harder. Whether you’re launching a new product, building a website, or creating a campaign that demands attention, I’ll craft conversion-driven copy that’s sharp, memorable, and always true to your brand.

➔ Website copywriting
➔ SEO content writing
➔ Social media copy
➔ Email marketing
➔ Generative AI prompting and editing

Feature Writing & Editorial

Scroll-stopping stories that move people. My background as a journalist, travel author and lifestyle writer gives me a knack for exploring nuance and turning complex ideas into engaging, accessible content.

➔ Freelance feature writing
➔ Long-form blog content
➔ Lifestyle and travel writing
➔ Journalistic content
➔ Digital and print features

Talent Work & Photography

Showcasing brands with personality. I collaborate on talent projects that combine storytelling and visual impact. Whether I’m behind the camera or in front of it, I focus on creating authentic, engaging content for digital and online platforms.

➔ Talent work
➔ Brand representation
➔ Social media content
➔ Visual storytelling
➔ Digital campaign content

Coaching & Courses

Get paid to do what you love. Whether you’re ready to leave your 9-5 or want to boost your side-hustle income, I can provide the tools, templates, and support you need to build a sustainable freelance writing business.

➔ Use Your Words course
➔ Portfolio development
➔ Rate setting & negotiation
➔ Client acquisition
➔ One-on-one coaching

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I work with brands and publications who aren’t willing to compromise on quality. Are you next?

  • Afterpay

  • Viktoria & Woods

  • Villa Studio

  • David Jones

  • Marie Claire

  • Remedy Lane

  • Body + Soul

  • Australian Traveller

Make your words count, without compromise.