BRAND STRATEGY
COPYWRITING
HEALTH & WELLNESS
Synergie Skin
The Need
Elevated brand messaging, website copy, and social media content to help Synergie Skin expand its clinical-grade skincare products from B2B to the B2C market.
The Approach
Working closely with the in-house marketing team and Synergie Skin founder, I developed copy that positioned the brand as premium, customer-driven, and science-based, keeping language clear and approachable to resonate with consumers. We established a consistent tone of voice that optimised the website for conversions, and crafted social media copy that engaged both new and existing audiences. The strategy focused on simplifying complex skincare science while maintaining a sense of luxury and credibility.
The Results
➔ Conversion-driven website: A revamped website that communicates the brand’s benefits clearly and drives user action.
➔ Comprehensive campaign copy: Engaging campaign materials for product launches and promotions across multiple channels.
➔ Enhanced social media presence: Social copy that increased engagement, brand awareness, and sales.
➔ Improved customer retention: Clearer messaging that strengthened consumer trust and loyalty.
