BRAND STRATEGY
COPYWRITING
HEALTH & WELLNESS
Remedy Lane
The Need
Brand strategy and website copy for the launch of Remedy Lane, a holistic wellness clinic.
The Approach
I developed a tone of voice as nourishing as the Remedy Lane experience itself—crafted to make readers exhale as they read, just like they do when they step inside the clinic. The copy emphasised calm, warmth, and holistic well-being, creating an immediate sense of relaxation and trust. The strategy extended across all brand touchpoints, ensuring consistency in messaging and experience.
The Result
➔ Conversion-Driven Website: Engaging, calming copy that guided users smoothly through the site.
➔ Comprehensive Brand Strategy: A cross-platform copy toolkit for cohesive messaging across digital and in-clinic experiences.
➔ Successful Launch: Strong market reception and positive client feedback, establishing Remedy Lane as a trusted name in holistic wellness.
“We were so impressed with Lizzie’s work! She helped us create a brand identity for our two businesses along with copy for our website and social media posts. We were so happy with the end result. She’s fantastic to deal with, always thinking outside the box and consistently delivering outstanding work that aligned perfectly with our vision. Thank you again!”
Jess Roe, Founder of Remedy Lane and Good Folk Yoga
