BRAND STRATEGY
COPYWRITING
HEALTH & WELLNESS
Our Place Pilates
The Need
Brand strategy and a comprehensive content kit for the launch of an inclusive Pilates studio, Our Place Pilates, with written content design for website, social media, and in-studio materials.
The Approach
I created a warm, inviting, and health-focused brand strategy that emphasised the studio’s inclusive ethos. The language was crafted to be approachable yet motivating, resonating with diverse audiences, from beginners to experienced practitioners. The content kit provided consistent messaging across all touchpoints, fostering a sense of community and belonging.
The Result
➔ Comprehensive Copy Kit: Consistent, engaging content across all platforms.
➔ Growing Social Awareness: Increased engagement and follower growth on social media.
➔ Successful Launch: Positive feedback from clients and growing membership within the first few months.
“Lizzie is an absolute mastermind. She completely brought to life my brand for my new business and put it into words that I couldn't have imagined. Her brand strategy and copywriting skills are second to none and I still find myself referring back to the blueprint she created for me years later. The process was also such a joy - I can't recommend her enough.”
Katie Ireland, Founder of Our Place Pilates
