COPYWRITING
TECH
SUSTAINABILITY
Melbourne Innovation Centre (MIC)
The Need
Copywriting and consulting services to connect with business owners and help them grow their enterprises. This included web copy, blogs, interviews with business owners, and support in developing courses and programs.
The Approach
I crafted clear, motivational messaging that aligned with the Centre’s mission to empower entrepreneurs. The website copy was designed to be both inspiring and informative, while blog content provided valuable insights tailored to small business growth. Interviews with business owners added a human element, showcasing real success stories. I also helped develop course content that was practical and actionable, supporting business owners’ development.
The Result
➔ Optimised Web Copy: Engaging, conversion-focused language that clearly communicated program benefits.
➔ Insightful Blogs: SEO-driven content that increased online visibility and reader engagement.
➔ Compelling Course Content: Actionable resources that guided entrepreneurs through growth strategies.
➔ Improved User Engagement: Enhanced interaction and interest from business owners seeking support.
