BRAND STRATEGY
TRAVEL
Je Ne Sais Quoi
The Need
Brand strategy and tone of voice (TOV) guidelines for the launch of bespoke luxury travel brand JNSQ.
The Approach
Crafting a discerning language that balanced aspiration with approachability—exclusive without being elitist. The brand messaging was carefully tailored to resonate with affluent travellers, positioning JNSQ as a provider of refined, one-of-a-kind experiences.
Results
➔ Strong brand identity: A clear, distinctive tone of voice that set JNSQ apart in the luxury travel market.
➔ Tone of voice guide for consistency across Platforms: A comprehensive messaging toolkit to provide aligned language across the website, social media, and marketing materials.
➔ Successful Launch: Positive market reception and brand awareness growth in the luxury travel sector.
