BRAND STRATEGY
COPYWRITING
HEALTH & WELLNESS
Good Folk Yoga
The Need
A compelling brand strategy and cohesive website copy to launch Good Folk Yoga as a welcoming, inclusive space for wellness. The goal was to craft messaging that not only attracted a diverse community but also set the tone for a brand that felt like home.
The Approach
I developed a warm, community-focused brand strategy that reflected Good Folk Yoga’s ethos of accessible, down-to-earth wellness. The website copy was crafted to be both inviting and motivational, creating an online space that felt like a retreat. Social copy was designed to drive engagement, build community, and spark conversations about wellness and inclusivity.
The Result
➔ Consistent Brand Messaging: Unified tone across the website and social media channels.
➔ Engaging Website Copy: Welcoming, clear language that resonated with users.
➔ Social Media Growth: Increased awareness and community engagement through well-aligned social content.
➔ Successful Launch: Strong market reception and a growing community of members
“We were so impressed with Lizzie’s work! She helped us create a brand identity for our two businesses along with copy for our website and social media posts. We were so happy with the end result. She’s fantastic to deal with, always thinking outside the box and consistently delivering outstanding work that aligned perfectly with our vision. Thank you again!”
Jess Roe, Founder of Remedy Lane and Good Folk Yoga
