BRAND STRATEGY
COPYWRITING
LIFE & STYLE
Design By Score
The Need
Create conversion-led website copy and cohesive brand messaging that captures the studio’s expertise in strategy-driven design, while appealing to businesses seeking impactful branding solutions.
The Approach
I crafted clear, punchy copy that reflected the studio’s bold, results-focused ethos. The brand messaging was designed to be both strategic and approachable, highlighting Score’s unique ability to blend creativity with business impact, positioning it as a leading design studio for both local and global brands.
The Result
➔ Conversion-Focused Website Copy: Engaging, action-driven content that improved user experience and guided potential clients toward inquiry.
➔ Cohesive Brand Messaging: Consistent tone across digital touchpoints, strengthening brand identity.
➔ Increased Client Engagement: Boosted inquiries and improved conversion rates.
➔ Expanded Client Base: Enhanced brand positioning leading to national and international projects.
“I worked with Lizzie developing my new business tagline and tone of voice. She was amazing, she took my brief and came back with a selection of options and worked with me to refine it. I am so happy with the direction we ended up going in, her copywriting was smart and right on brief for what I was after.”
Lauren Rogers, Founder of Score Studio