BRAND STRATEGY
COPYWRITING
LIFE & STYLE
SUSTAINABILITY
Day Seven
The Need
Simple, elevated copy that captured the brand’s ethos—focusing on sustainability and responsible workwear for the hospitality industry. The goal was to produce website copy and cohesive brand messaging that aligned with Day Seven's commitment to ethical practices.
The Approach
I developed clear, intentional copy that reflected Day Seven’s dedication to sustainability while maintaining a sense of style and functionality. The brand messaging emphasised the impact of responsibly made uniforms and their positive environmental footprint, making the ethos tangible for customers and stakeholders alike.
The Result
➔ Refined Website Copy: Engaging, sustainability-focused language that resonates with the brand's mission.
➔ Consistent Brand Messaging: Aligned messaging across digital channels, enhancing brand identity.
➔ Increased Engagement: Clear communication of ethical values, strengthening consumer connection and trust.
➔ Successful Launch: Positive feedback from users and growing market presence.
