COPYWRITING
TECH
SUSTAINABILITY
LIFE & STYLE
Afterpay
The Approach
I developed in-depth, search-optimised content that addressed key pain points for SMEs, such as low conversion rates, payment options, and user experience. The blogs blended practical advice with Afterpay’s value proposition, positioning the brand as an expert in driving profitability for SMEs.
The Result
➔ SEO-Optimised Blogs: Increased organic traffic and improved search rankings.
➔ Thought Leadership: Positioned Afterpay as an SME expert in e-commerce and conversion optimization.
➔ Boosted Engagement: Higher reader interaction and longer page views.
➔ Enhanced Product Awareness: Seamless integration of Afterpay's offerings within relevant content
Access > Email Marketing > What is email marketing (and why you need it)
Access > International Commerce > 8 questions to ask yourself before selling products internationally
Access > Boosting Profitability > 10 Top Reasons For Low Conversion Rates
